HULT INTERNATIONAL BUSINESS SCHOOL

Hult is a Business School with campuses located around the world. They offer both Undergraduate and Postgraduate qualifications meaning they seek to appeal to a broad and diverse global audience but often seek to customise their marketing to a particular demographic.

Hult’s predominant brand colour is ivory to which a library of colourful shapes are often added alongside photography. With a single serif and non-serif font being used consistently throughout all materials, the challenge here was to develop new ways of combining these elements to appeal to their different market sectors.

Print materials I worked on include environmental design for exhibitions, brochures, flyers and postcards but with their increasing emphasis on digital channels, social and web assets are focused on here.